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Posts By: MPP Global
Google and Facebook Put Ad Revenue on Life Support – GDPR May Kill It Off.
Google and Facebook have put the ad game on life support. The duopoly controls 60% of a market worth $83bn in the U.S. and $25bn across Europe. Together, they swallow...
The Heavy Burden of Security & Compliance and 5 Digital Strategy Tips to Consider
In today’s digital world, we hear a lot about personalization, optimization and customer experience. These are the marketing benchmarks that digital businesses aim high for to continue engaging, acquiring and...
60% of Publishers in NORAM Think E-Papers and Spin-off Products are the Biggest Drivers of Supplementary Revenues
If you missed the webinar, ‘The Product and Pricing Strategies you need to Succeed’, you can now view it on demand. In their recent webinar, MPP Global and Pagesuite discussed how...
Subscriptions: The Evolving Customer Relationship
MPP Global, together with research and advisory firm Forrester, are hosting an exclusive webinar 1 June at 10am EST. MPP Global’s Digital Consultant Ben Catterall and Forrester Analyst Lily Varon...
Weekly Media & Subscription News Round-up | July 18, 2016
OTT Soars, Digital Subscription Success & a BBC Paywall? MPP Global shares six stories from the last seven days of news affecting the media and subscription industries Did you know?...
