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Posts By: MPP Global
Paywalls are Vital to Financial Future of Publishing Industry say Leading Executives
In a recent poll conducted by MPP Global, over three-quarters of key global figures from the publishing industry felt that digital paywalls were the long term answer to the financial...
How Well is Netflix Faring?
So how is Netflix really doing these days? Based on the Q3 numbers released earlier this week, despite a few bumps, business does appear to be on track for this...
Newsweek Heralds the Digital-only Age
Some folks were shocked and others not so much with the announcement from Newsweek CEO Tina Brown on Oct. 18. For casual news and magazine readers, the announcement that Newsweek...
Generation 8 Consoles to Succeed Despite Casual Gaming Threat
International digital gaming leaders expressed their belief that casual and social gaming poses no long term threat to console gaming, a recent survey suggests. The results, taken from a poll...
Leading Industry Figures Undecided on Connected-TV Strategies
Leading TV executives were left undecided as to which company has the most effective Connected-TV strategy, highlighted in a recent study. The survey, conducted by MPP Global, asked respondents to...
