Case study: The Daily Mail
The publishing market continues to see dramatic changes as digital becomes the norm and print begins to wane.
As a result, many have started selling their products over the internet as well as in traditional formats, but they also need a platform and the right infrastructure in order to remain competitive.
This presented an opportunity to dmg media, the company behind the popular UK-based newspapers The Daily Mail and The Mail on Sunday. The firm already operates MailOnline, the world’s most-read newspaper website and was looking to launch a service across all major tablets.
Developed as a complementary service to the printed version of the Daily Mail, Mail Plus is designed exclusively for tablets and provides an interactive digital re-imagination of the print newspaper for their loyal readership.
