Guide: Subscriber-first Acquisition Strategies for Publishers
Subscriber-first Acquisition Strategies for Publishers.
Discover new ideas on how to experiment and innovate at every stage of your reader acquisition journey – from overarching subscription models to offers and incentives, bundling, the checkout experience and the technology & infrastructure that underpins it. This playbook covers crucial topics, including:
- Customer-centric approach
- Right model, right time, right place
- Innovative offers & incentives
- Boosting engagement with tailored packages & pricing
- Optimizing conversion
- Measuring your experiments
