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Posts By: Julian Morelis
Personalization and Promotions: Reach Out to Consumers this Holiday Season
Everyone is interested in a good offer. Whether this is a discount on your meal or a reduced rate for an online subscription. With the holiday season upon us everyone...
What’s your Black Friday Strategy? Are you Embracing the Opportunities?
There is a misconception that Black Friday only truly pays off for retailers (over £800 million was spent on Black Friday in the UK last year), while in fact, content...
The Power of Community: Advantages of Joining Up Paid Content and Social Media Strategies
Digital has forever changed the content industry. While organizations look to embrace paid digital content strategies, there is one key area which also needs considering. Social media networks are growing...
Using Social to Improve Customer Experience
We have seen more and more consumers accessing their content online, so much so that digital monetization strategies are key in media and entertainment companies. With this in mind, consumers...
New Approaches to Digital Content Monetization
The number of media and entertainment companies moving into the digital content world continues to grow. With more people admitting to paying for digital news in the last year, many...
